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About me

My goal as a designer has always been to support people doing cool things for the world. I've built a practice focused on trust, transparency, and responsibility. I genuinely believe design, as a creative problem-solving tool, can make things work better for people who need it most.

Running a studio

I ran my own design studio for 4 years and one of the things I loved most about it was constantly getting dropped into unfamiliar domains. Good designers are consummate learners. You show up, figure out the constraints fast enough to design something that holds up under real-world use. You learn from the experts who don't speak design language to translate that expertise into something usable. That's the job.

Teaching

On the flip side, I think designers should also be educators. Creative problem-solving in UX can come from all kinds of people, and our job is to unblock folks who might not be as comfortable thinking creatively. I've learned to love teaching through tutoring for Concordia's UX program and facilitating workshops for university organizations. Design should be an inclusive field, and if I understand something well enough to build it, I should be able to explain it to someone else.

Community building

Community events and learning in public is also something that's important to me. I’ve run hackathons, design-athons and whatever type of thons you could imagine and I find it deeply moving to enable early designers as well as connect all the folks in our wonderful community.

Blog Posts

See all
The evolution of Youtube: How every platform evolves into an ad machine
A guide to the extinction of user joy in the digital age.
The internet needs an AI off switch
People want the human internet back.
Spotify has an AI problem
Beneath Spotify’s algorithm: a platform flooded with songs made by no one.
The dark pattern that cost Amazon $2.5 billion
How dark patterns are actually becoming legal liabilities