GROUND NEWS

Branding
Illustration
UI Design

Ground News lets news readers compare how a story is covered by thousands of sources across the political spectrum. It has helped over 250,000 reader escape their echo chambers and see the news from a different perspective. Ground News was created to be a news destination for everyone, regardless of political ideology.

OVERVIEW

Problem:
Ground News relaunch their launch website as a full product that provide the same value that users could get from the app.

Users & audience:
Casual readers, journalists, politics enthusiasts.

Scope & constraints:
The new web product was to be built from the ground up and get released gradually.

WORK

We introduced over 50 different new layouts for the web platform, a design system for the social media posts, and several different landing pages and newsletters.This led to:

1. 10x growth in our monthly active users

2. 8x growth in our subscriber base

3. 20x growth in our social media following